Privacy Policy

In relation to the website: www.bestway-uk.com (‘the site’)
The Site is a UK-based website owned & operated by a division of Wilton Bradley Ltd a company registered in England (Co No 02873284).
Any personal information that you provide to directaftersales.com & Wilton Bradley Limited whilst contracting with these entities is stored and controlled by Wilton Bradley ltd.
By using our services, you give us your express consent to process your personal data as described hereafter.

What information do we collect?

When you place an order we collect your name, e-mail address, mailing address, phone number and credit card information. We may record which products you are interested in and which products you purchase. We also monitor customer traffic patterns and site use which enables us to improve the service we provide. These functions may be carried out by us or appointed third parties who are bound by Data Protection covenants and must process the personal information in accordance with this Privacy Policy and the Data Protection Laws of the UK.

What do we do with the information?

We will use the information to process orders and to provide a more personal shopping experience. We may use this information to tell you about changes to our website and to let you know about our products and those of other companies we work with. We also analyse data about participants in order to provide a safe shopping environment for all users.

Examples of the data we may collect and analyse include the Internet protocol (IP) address used to connect your computer to the Internet, login, password, computer and connection information such as browser type and version, your operating system and platform, the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time), cookie number, products you viewed or searched for, your purchase history, personal preferences and any phone number recorded or used to call our customer services number. In using the Site you accept that your personal data may be used for such purposes.

We will not sell, distribute or disclose information about you or your personal usage of the Site without your express consent or unless required or permitted to do so by law. If you subscribe to our mailing lists for new release and other information, we may also ask you to answer various general questions about yourself, so that we can tailor the information which we send to you to cover the topics and merchandise which we believe you might be interested in. By subscribing to our mailing lists, you accept that your personal data may be used for such purposes.

If you do not wish to receive this information, please send us an email to [email protected] with the word "remove" in the subject line.

Participants have the right to access their stored data, to rectify them if required and to object to the storage of their data for legitimate purposes. We would like to keep your information up-to-date, you may change any of the basic information we keep about you at any time by e-mailing us at [email protected].

In addition to the information which you supply to us, information and data may be automatically collected through the use of cookies. Cookies are small text files the Site can use to recognise repeat users and allow us to observe behaviour and compile aggregate data in order to improve the Site for you. For example, cookies will tell us whether you viewed the Site with text on your last visit. Cookies also allow us to count the number of unique and return visitors to our Site.

You can configure your Internet browser to accept or reject certain cookies or inform you when a cookie is saved.

We do not cross the information recorded in the cookies with the personal information collected at the time of your registration on the Site or with your online activity.

We may monitor customer traffic patterns, Site usage and related Site information in order to optimise your use of the Site and we may give aggregated statistics to a reputable third-party, but these statistics will include no information personally identifying you.